Search engine optimization is a digital marketing discipline that focuses on organic search engine growth. There are technical and creative elements to improving SEO. Technical aspects include building a website that search engines can easily crawl, as well as following the SEO principles laid out for developers by the major commercial search engines such as Google, Yahoo! and Bing. The creative elements are a test of your marketing-savviness and how well you can get organic traffic flowing through your website. The technical elements of SEO can be extremely complex, but as part of your package, your website will be SEO optimized at a basic level. If needed, further SEO services can be provided down the track.