The purpose of this course is to educate small business owners on how to improve their business performance through online channels. We will identify common errors and pitfalls made by business owners when hiring experts. This course will have additional emphasis on e-commerce businesses and generating online revenue.

Course Objectives:

• How to have a website built
• How to drive traffic to your website
• Overview of e-commerce
• How to overcome special challenges faced by e-commerce businesses
• Tips for choosing the right e-commerce platform and advertising strategy